Friday Hound Blogging

OK, let's say you're a small business person. Maybe not the brightest small businessperson, or the most ethical, but hey, this is America. We elected the class clown president. Twice. Anyway, let's say the public begins to develop a dislike for your product, a real dislike for your product. So much so that they outlaw it in certain states and on the verge of being outlawed in others.

What's the enterprising business person to do? More importantly, what are you going to do?

Why, you hire a marketing firm, of course.

Greyhound Racing rights and stadium owners GRA has appointed RDA Communications (RDA) as its marketing agency to exclusively handle its sponsorship. "We're going to put greyhound racing back on the map," said Richard Dennis, managing director of RDA. "You think professional wrestling is big? Wait until you see what we do with the costumes we put on the dogs."

Clive Feltham, GRA’s managing director, said: “We are hoping to attract a new generation of sponsors to greyhound racing as we attract a new customer profile. Our problem has always been that our customers are too poor to buy much of anything outside of hemorrhoid cream and cat food, and frankly those sponsors aren't enough to make a go of it."

GRA will shortly be announcing a marketing campaign to re-position its stadiums as entertainment venues. "We're still looking for a snappy slogan though," Dennis said.

OK, how about: "Greyhound Racing. It's not your father's exploitation anymore."

Or "Greyhound racing. Give us your money or the dog gets it."

Or "Greyhound Racing. Because otherwise we have to get real jobs."

You got any suggestions Counterclockwise?


Counterclockwise AKA Quartz is very easygoing and mellow. He has been a perfect gentleman in the foster home. He loves to play with his toys. He prefers them to be spread around the house. He is very affectionate. He likes to be near the foster family. He will approach for pets and will nuzzle his face in your lap or push against you for attention. For more information about this dog, and other rescued racing greyhounds looking for homes, go here. If you don't know about the plight of racing greyhounds go here.